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Interesting Articles from the world of large format printing..

Digitally Printed Fabric Provides A Stronger Image
To create a strong promotional presentation at an event, it is important to make the most of a location or layout. Companies that consider the nature and space of the location are far more likely to develop branding opportunities that will leave visitors appreciating their work and how they have managed to make their brand 'fit' with the venue. >>>

Event Branding - More Than Just Banners
Innovative event branding is vital for todays modern event, reflecting your own brand and those of your sponsors in a planned way is the key to successful event look.  In a step up from the last decade a few simple banner stands are not likely to engage your audience and event branding opportunities should be linked in with useful signage and wayfinding to provide a cohesive graphics solution. >>>

The Right PVC Banners Can Be Used For Multiple Marketing Campaigns
Managing event branding can be a difficult task at the best of times, but when it comes to ensuring that the needs of customers and sponsors are balanced out, it can be extremely difficult. Every company involved with an event wants their logo or brand to be seen by as many customers as possible and the organising company needs to keep everybody happy. This can place a great strain on the team designing the promotional material for the event. However, there are some simple steps to follow to ensure that all guests and sponsors are happy with the overall promotional activity undertaken for the event. >>>

Large Format Printing Creating A Big Impression
There are definitely times when bigger is better and being able to have your company name or logo above an event stand or stretching across a wall can really help your business connect to potential customers. No matter what type of event it is, an imposing banner or poster can stand out and will be noticed. Large format printing comes in a myriad of different styles, sizes and materials, which means there is a large scope for getting your message across in a big way. >>>

Visual Merchandising Creates Strong Interest
It is probably fair to say that most retail outlets will carry out some form of visual merchandising, they just may not realise the extent to which they do.  Using the layout of the store or location with the product and visual material is the basics of this art-form but obviously there are many different ways to implement this style of promotional material. >>>

Visual Merchandising Can Help Direct Your Customers To Your Promotions
Although the end result of any promotional campaign should be to benefit the company, through increased sales and awareness, this can be done whilst still providing benefit to the customer. This is where visual merchandising can play a huge role in the promotional activities of a company because it can greatly help a customer to navigate their way around the store or draw their attention to any special offers that are available. The way to consider this is to think how a customer would feel if they were in a store but later realised that there were sale items on sale at the back of the premises that they were not aware of. >>>

Graphic Solutions For Creative Corporate Exhibitions
Hosting a stand at an exhibition can be a stressful event to organise, and if you are responsible for creating your company's display you will need to consider a variety of graphic solutions to create a professional corporate image. First impressions count for a lot at an exhibition, where you will often have to compete with many other companies in the same business sector as you. Innovative graphic solutions can be eye catching and will really make you stand out from the crowd, as well as presenting a suitable corporate image. So, What Is Innovative? >>>

Graphic Solutions Within The Events Industry
As the summer months approach and the weather gets warmer, many events companies will be involved in planning outdoor events such as sporting competitions and displays, or corporate events such as garden parties and shows. These events often need a strong corporate image, be it for the hosting company or to display sponsors, or perhaps to show a logo for the event itself. Graphics solutions can be practical when incorporating logos and brand names, and if you are part of an events company looking for graphics solutions then think about banners, boards and signs to display the necessary logos at your event. >>>

Digitally Printed Fabric For Modern Advertising
Fabric is such a great medium, not only can it be coloured and designed in vibrant and exciting ways, but it can be printed on, using stencils, paints or even digital print. >>>

Fabric Printing For Marketing
When it comes to deciding as to which kinds of materials you are going to use for your latest marketing campaign or event, it can be all too easy to go with the tried and tested. This is the safe option and often, a company cannot be blamed for sticking to what has worked well in the past! It is worth noting that the actual level of organisation needed to be successful at an event is enormous and so if it is possible to keep some things simple, than why not? >>>

Decorating A Corporate Event
Decorating commercial spaces with a corporate image can contribute to the appearance of any event or space, from store windows and interiors to makeshift stages and arenas. Fabric printing can be a simple and cost effective way to create decorated banners and wall coverings, and fabric is generally very easy to store, meaning that you can use it again and again. >>>

Marketing Banners For Powerful Marketing Campaigns
Finding a good way to advertise and effectively market a brand and products is essential. The business owner has to think quick about possible solutions that can achieve the marketing goals that have been set, but also not break the bank. >>>

Visual Merchandising Solutions In Retail
Visual merchandising is a major concern for high street stores, who rely on their window displays to draw customers into the shop and advertise any special products or deals that they may have. Visual merchandising is a great way to communicate the ethos or reputation of a store very quickly, and a well thought out window display can entice customers with a range of images, layouts and colours. Visual merchandising can also continue throughout a store, perhaps with a main theme running throughout the interior to create a streamlined appearance that encourages customers to move through the displays. Point of sale stands can be a great way to create a unified image within any store, and help to point customers' attention to special offers or new products. >>>

Outdoor Corporate Events With Style
If you are organising an outdoor corporate event, then creating a smooth and professional corporate image will probably be one of your biggest priorities at present. Decorating a space is a good way to achieve this, and you may need to buy a range of banners, flags, signs and wrappings to cover stages or scaffolds. These should all be adorned with your company colour, image, logo or event information, to create a theme throughout the event and maximise your advertising potential to clients and visitors. >>>

Don't Underestimate The Reach Of Large Format Printing
In the past, getting a business card printed up to a run of 1000 units or so was the norm; it was also pretty much all that was needed in terms of printed collateral for many small businesses. But over time, marketing and advertising has evolved dramatically and nowadays companies are keen to use more and different avenues to create their marketing and advertising collateral. >>>

Large Format Printing Is Still Useful In The Digital Age
Taking on a new client that needs marketing can be quite a learning curve; they will have many demands, some of which you may not have much experience in fulfilling. >>>

Business Banners: The Best Business Banner For Business
There are many ways in which a company can get their brand message out into the public domain today. For this reason, it can be a little confusing as to which of the many marketing options a company should go for.  There are many questions that need to be answered accurately in order to ensure that the budget is spent on the right things.  Whilst the variety of mediums opens up numerous doors and opportunities, it can also be limiting, and overwhelming. >>>

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